Limited Edition Keychain x Metalabel 2025Creative Production
Art Direction
Packaging Design
Contributors:
3D Design — Yiting Wang
Graphic Design — Seri Kwag
Limited edition gtalks! radio steel wire metal keychain. A four-leaf clover logo with ear-shaped petals, tuning into گۇل (flower). Represents a digital movement curating conversations and community in the evolving landscape of art. Released through Metalabel and NEW INC, the piece marked a turning point in gtalks! radio, expanding beyond digital broadcast into physical objects and offline events.
The keychain represents the key to the community, conversations, and digital networks that I have been building through gtalks! radio. I chose metal to emphasize physicality and permanence, grounding the project in something tangible. I led a graphic and 3D designer to realize the object’s form, directed hardware choices such as the hoops, authored the texts and created the photograph integrated into the design, and executed the full packaging design.
Beyond the object, I developed the visual identity for the release, using my own photograph of streets in Kashgar as the backdrop for marketing visuals. The image above connects the keychain to my roots and the origin story of gtalks! radio, the pulse to create a platform for creative advice and cultural networks.