Carry the frequency, see you offline.Photoshoot


2025Creative Production
360 Campaign Rollout
Copywriting
Contributors:
Photographer  — Adrian Wong
Talent —  Donyé K. Green
Talent —  Jack Huang
Talent —  Mattaniah Aytenfsu
Talent —  Katie Fong
Talent —  Naomi Adiah Lilly
Talent —  Audrey Chou


Limited edition gtalks! radio steel wire metal keychain. 

A four-leaf clover logo with ear-shaped petals, tuning into گۇل (flower). Represents a digital movement curating conversations and community in the evolving landscape of art. Released through Metalabel and NEW INC, the piece marked a turning point in gtalks! radio, expanding beyond digital broadcast into physical objects and offline events. 

The keychain represents the key to the community, conversations, and digital networks that I have been building through gtalks! radio. I chose metal to emphasize physicality and permanence, grounding the project in something tangible. I led a graphic and 3D designer to realize the object’s form, directed hardware choices such as the hoops, authored the texts and created the photograph integrated into the design, and executed the full packaging design.


© 2025 Tuerhong Guliniali